Why is B2B e-commerce for distributors important?
Typically, a distributor acts as a middle man for a manufacturer and a client. A majority of distributors enter into agreements with manufacturers that give them the right to represent the company in particular regions. Many sell concurrently to wholesalers, retail partners, retailers, or other companies. However, much like solo shoppers, their B2B clients want to evaluate items, place orders, and receive their delivery quickly. B2B e-commerce for distributors will therefore aid them in increasing revenues, average order values, and repeat business. You need a versatile and strong B2B e-commerce platform, like OrderCentral, if you want to increase sales, penetrate new markets, attract new clients, or enhance internal efficiency with sophisticated automation features.
Your clients are online, therefore you need to be as well
B2B clients of today anticipate that their distributors will be accessible online and will have comprehensive, current product information through simple ordering platforms. A B2B e-commerce presence draws in new clients and enables them to explore, purchase, and place repeat orders. B2B clients are demanding improved customer experiences as more and more people shop online. Distributors must adopt an omnichannel sales strategy and grow across business sectors, distribution channels, and geographical areas. A B2B e-commerce platform, like OrderCentral, enables all of that.
How OrderCentral can help
Using a single platform to manage all of your client data, marketing, sales, and service-related operations will ease the stress of moving your business online. With OrderCentral, you will be able to share client information or leads with international partners or dealers quickly and securely. By doing this, you will always have a 360-degree view of your customers. Additionally, you can utilize dashboards, analytics, and KPIs to monitor the progress of your company. Your marketing team will also run more efficiently, as OrderCentral includes an integrated email marketing software, allowing automated campaigns and intelligent mailings based on consumer data. OrderCentral also provides you with the ability to manage and keep an eye on all of your social media accounts, providing synchronicity between your marketing and sales, in a single platform.
It’s not as overwhelming as it seems
Many distributors are hesitant to take the plunge. Others question if their investment in digital transformation will pay off, while some believe that their clients and goods are not suited for e-commerce. The recent pandemic has demonstrated to us that going online may be the only option to remain profitable. Technological advancements make it simpler than ever to match consumer demands and increase employee efficiency. Establishing an e-commerce presence doesn't call for sizable development teams, complicated software, or insane timescales. All you need is OrderCentral.