B2B e-commerce for manufacturers

A look at B2B e-commerce for manufacturers

A manufacturer is a business that creates products for consumers, wholesalers, or distributors to purchase. As a result, B2B e-commerce for manufacturers is tailored exclusively to manufacturers and distributors, addressing their unique demands and attempting to improve business procedures. The industry suffered greatly as a result of the global pandemic. Due to significant supply chain disruptions and uncertainty, manufacturers looked for more efficient methods to operate. Therefore, the sector underwent a significant shift toward digital commerce. And that shift is still prevalent today.

This B2B e-commerce boom is only the beginning

In fact, manufacturers with higher levels of digital maturity before the pandemic had an advantage over businesses with lower levels, as did those that increased their digitalization during the pandemic. This e-commerce movement is certainly not over. In fact, this is only the beginning. Since the internet market for industrial purchases is flourishing, most B2B buyers conduct their supply research and purchases online. By creating an e-commerce webshop via OrderCentral’s platform, manufacturers can raise their profit margins (by cutting out middlemen and resellers), boost sales, and enter new markets with ease.

One single platform with everything you need

OrderCentral provides an easy-to-use, but powerful e-commerce platform that is loaded with the necessary tools to bring your business to the next level. New users can create a webshop in a short amount of time using pre-made themes and a drag-and-drop interface. B2B buyers today want online experiences that resemble those of B2C e-commerce, and OrderCentral gives you the appropriate tools to make that happen. Additionally, the OrderCentral platform makes it simple for hybrid businesses with both B2B and B2C clients to provide various pricing lists or catalogs to clientele.

B2B e-commerce for manufacturers - locally or globally

Some manufacturers may be ignoring the need for digital transformation. It might come as a surprise, but having a website alone won't attract today's customers, especially if you are attempting to tap international markets. The option to purchase customized items, a simple checkout process, and easy product selection, are the three factors that B2B customers cite as being the most crucial when questioned about the most prominent aspects of online shopping. Given their wide range of needs, a manufacturer's greatest chance of providing the experience its consumers want, is through an integrated e-commerce approach.

A platform that saves time and money

You don't have to begin the development process of your e-commerce webshop from scratch, as OrderCentral provides you with the tools that are needed to set up quickly. This can help you save money and time during pre-launch, as the need for a web development team is non-existent. OrderCentral has considered the goals and characteristics of many B2B companies, and created a platform to adhere to all of them, and best serve their specific needs.

Reach new customers that were deemed unreachable

E-commerce considerably expands your capacity for processing orders without necessitating the recruitment of additional distributors or sales representatives. Without having to see the customers in person, your products can be sold right away. When it comes to B2B e-commerce for manufacturers, you should know that B2B consumers prefer to conduct their product research online. The best part is that it doesn’t matter where they are located. An e-commerce webshop built with OrderCentral opens up opportunities to expand into other markets that previously would have seemed impossible. A solid web presence is crucial for attracting new clients and gaining a competitive edge on a local or global scale.

How does a platform designed for B2B manufacture results?

OrderCentral offers manufacturers a way to improve productivity, boost sales, and expand their consumer base. A manufacturer can minimize user acquisition expenses simply by being found online by potential consumers. Manufacturers without an online presence aren't only constrained by conventional marketing strategies; but they also face greater upfront expenditures and continuous investments if they wish to grow. Embracing B2B e-commerce for manufacturers can keep costs down, while helping your business reach new heights.

Improved efficiency and productivity

Many factories operate under strict deadlines and oversee labor and resource intensive operations. They excel at streamlining these procedures, but some struggle to handle radical change. A versatile B2B e-commerce solution, like OrderCentral, gives manufacturers even more control, flexibility, and visibility to boost productivity and expand their business. With OrderCentral, you will be able to streamline back office tasks and relieve the workload on your sales representatives and marketing personnel.

Time consuming tasks can now be automated

Digital order processing enables manufacturers and other B2B sellers to increase the efficiency of their purchasing processes. With OrderCentral’s platform, you will be able to automate time-consuming manual procedures like checkout, billing, and inventory management. You will even be able to offer customers detailed insight into the status of their order, and create efficient shipping and returns workflows. This means that you will have more time and money for other essential business operations. Watch our platform designed for B2B manufacture the results you are looking for.

The benefits of B2B e-commerce for manufacturers

One of the many benefits of B2B e-commerce for manufacturers, is the ability to analyze customer data. OrderCentral gives you the tools for managing all your customer data and activities related to marketing, sales and service on a single platform. This gives you the opportunity to optimize many aspects of your business, to increase conversions and customer satisfaction.

Analyze the data, and adjust accordingly

You may create distinctive offerings by understanding how your customers browse and what they are looking for. By analyzing these trends, you will be able to more accurately show them products that are relevant to them, or even offer them a different price. As a manufacturer, you probably have a lot of items, including customized products, whose prices vary based on the market sector and consumer. Or maybe your pricing policy is based on account type, or even customer-specific agreements. No matter what the case is, an OrderCentral webshop handles this perfectly. As a result, you can simply show each customer his or her own specific price.

Built-in product configuration

If your products are more complex, and offer numerous customization options, that is not a problem, because we have a solution. OrderCentral gives you the option to include a fully working product configurator in your webshop. Your B2B customers will be able to piece together customized products, making it simpler than ever for you and your clients. Product configurators create a seamless sales process and enhance the customer experience, which is exactly what you want when transitioning to e-commerce.

Meet expectations with B2B e-commerce for manufacturers

Wholesalers, distribution partners, and resellers are just a few of the numerous buyers available to you as a manufacturer. With B2B e-commerce for manufacturers, your major objective is to make their online shopping experience as simple as possible, and OrderCentral helps you do this.

Your old non-transactional website just doesn’t cut it

Most consumers and distributors start their buying phase by visiting a "business website." Additionally, it's also the preferred location for previous customers who are prepared to place another order and those looking for after-service. It only makes sense to change your static website into one that is transactional and engaging, by providing a B2C experience for your B2B customers. They will already be on your site, therefore they should be able to purchase on your site. To go a step further, by using OrderCentral’s platform, sales and customer representatives can essentially shop for customers by logging in on their behalf. Reps can easily propose products, put them in their shopping cart, and finish the transaction. This way, you can provide your clients with the best customer service possible.

Say goodbye to stressful inventory management

It’s not surprising that B2B clients want the same features that they experience on B2C sites, when real-time product information becomes standard in the B2C market. One of the best ways to enhance the customer experience is by providing accurate and up-to-date product information. The good news is that OrderCentral’s platform provides tools to help manufacturers manage real-time product details and inventory adjustments. You will be able to handle sales orders, fulfillment, stock management and other processes all from one single platform.

The new way of doing things

Manufacturers can continue to rely on legacy systems and the "old way of doing things," but how long will that strategy last? Manufacturers that take the initiative and go down the e-commerce path will be able to future-proof their business, increase profitability, and provide a better experience for their customers. And there is not a better platform to do it with, than OrderCentral.