What is B2B e-commerce integration?
It is critical to have all of your data in one place in order to match the expectations of B2B customers. Communication is essential between software, just as it is with your employees. B2B e-commerce integration is the process of connecting your e-commerce software to other areas of your business infrastructure.
Why is B2B e-commerce integration important?
The main reason you should implement B2B e-commerce integration is to process more orders faster, and have your personnel spend less time on paperwork. Regular monitoring of every component of a customer's order is one of the most difficult issues that businesses confront. Your B2B e-commerce platform should be able to interface with your inventory, sales, marketing, and accounting applications. This eliminates the need for your employees to manually track each product in your inventory. Furthermore, sales and marketing teams receive the information they require to do their work efficiently.
Streamline your order and warehouse fulfillment
Naturally, order fulfillment should be part of this integration. Reliance on fulfillment is a crucial aspect of a B2B customer's entire supply chain management. When someone puts in an order, they must choose products, including all necessary customizations and quantities, and then proceed to shipping and payments. Your finance department will require documentation of the transaction. Similarly, transaction data, including delivery information, will need to be sent to your warehouse for fulfillment. On top of this,the products must be removed from your inventory to prevent double selling. Having all of this data in one place via integration saves hours of manual labor, and eliminates guesswork.
Your different departments will thank you
Marketing and sales teams require data on what products consumers are actually purchasing, who is making those purchases, and in what amounts. This helps them accurately adjust marketing and sales techniques based on current trends. Depending on the demand for your product, you may even change your pricing. Your team will have to manually complete a lot of this work if there is no data integration. From manually copying data from one location to another, to finding misplaced flash drives to transmit data across systems, this introduces a lot of unnecessary work. This not only makes processes extremely slow, but also expensive. Luckily for you, OrderCentral’s state-of-the-art e-commerce platform can integrate with any B2B system you currently use.