CRM e-commerce

With a single cloud platform for customer relationship management (CRM) and e-commerce, you'll have a better understanding of B2B customers' needs and buying behavior in order to deliver a better customer experience.

Offline and online sales based on a 360° customer view

Having a personal customer relationship has traditionally been the strength of B2B companies. Do you intend to maintain that relationship as you grow rapidly and sell via an increasing number of offline and online channels? OrderCentral enables you to integrate customer relationship management and e-commerce in a single platform. Your marketing, sales and service teams will have real-time and complete insight into all customer interactions, preferences and orders. This ensures greater collaboration and a relevant response to customer needs at all times. As a result, you will always be one step ahead of the competition. Both online and offline.


Provide customers with a personalized webshop

Easily differentiate between products, prices, discounts, conditions as well as payment and delivery methods at customer level, market segment or region, from one central platform. This ensures that your customers, once they log in, always get to see an offer that is relevant to them and that corresponds to the agreements made.


Show smart suggestions based on AI

Drive sales by providing customers with targeted, personalized product recommendations based on their order history or previous interaction with you. Make their lives easier by preparing orders for consumables or reminding them with automatic reminders to replace parts.


All your customer data in one system

OrderCentral makes your CRM system part of your e-commerce platform. No plug-ins or links to external tools with the risk of vulnerabilities or synchronization problems. All of your customer data is centralized in one system and available to employees, partners and dealers at the push of a button.

What customers are saying

Based on globally used cloud technology

OrderCentral is based on the proven cloud technology of Salesforce, the global market leader when it comes to customer relationship management solutions. Our platform integrates all the CRM functionalities you would expect to find both offline and online in order to seamlessly meet the needs of your customers. OrderCentral has a quick go-live time and a user-friendly, intuitive user interface. This allows you to quickly get started with CRM e-commerce.

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Request a free trial

Discover firsthand and completely free how OrderCentral works during a free trial or online demo.