Case study Kunstgrasgigant

Kunstgrasgigant supplies artificial grass to both private and business customers. With OrderCentral, the largest synthetic turf supplier in the Netherlands reduces their order processing time by more than 50%, allowing the company to grow further!

The challenge

Kunstgrasgigant serves customers at home and abroad on a daily basis. From private individuals to gardeners, from governments to schools, and recreation companies. This is done through 13 branches in the Netherlands, 1 branch in Switzerland and various dealers and partners. Kunstgrasgigant employees spent too much time on telephone calls, manually entering order details, and making quotations that were sent by e-mail.

The solution

With OrderCentral, the order processes of Kunstgrasgigant are optimized and automated. Customers can now view all products online with detailed insight into product specifications. They then request a quote or sample with only a few clicks of a mouse. All customer information comes in on one platform. Kunstgrasgigant employees can then easily follow up leads thanks to the automated workflows.

The result

  • Kunstgrasgigant reduces order processing time by 50%.
  • The number of phone calls requesting information about products or requesting quotes has decreased by 90%.
  • Because customers have online insight into the product range and receive a quote quickly thanks to automated workflows, the conversion rate of Kunstgrasgigant has increased.
  • Employees of Kunstgrasgigant experience less stress and more pleasure in their work because repetitive, manual work is automated. Instead, they can spend time adding value to customer relationships and building the partner network.
  • Kunstgrasgigant grew by 30% in 2020, thanks in part to the implementation of OrderCentral.

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