Seize the opportunities of B2B online shopping

Corporate customers are increasingly ordering and buying online. OrderCentral allows you to capitalize on this growing demand and provides a user-friendly B2B online shopping experience.

This is what your corporate customers want

B2B e-commerce is a booming industry. Corporate customers are used to the ease of ordering offered by webshops and marketplaces when at home and are taking that experience to the workplace. Research shows that 33% of B2B customers are looking for a 'seller-free sales experience'. Ordering where and when they want, without the intervention of a sales representative. And with each new generation, this need for B2B online shopping continues to increase. Digital first will soon be the new standard when it comes to B2B e-commerce, and with OrderCentral, you'll be in pole position to cash in on the opportunities of B2B online shopping!

A modern e-commerce platform for B2B companies

OrderCentral is a B2B e-commerce platform, which allows you to set up one or more B2B webshops in no time. Your product range is available to your business customers 24/7. Of course, your online catalog is seamlessly integrated with smartphones and tablets, products and prices are loaded in a flash and the order and payment process is intuitive. As a result, you offer your customers an optimal B2B online shopping experience.


All features for B2B online shopping

  • Open or registred environment

    Determine whether your product range is displayed in a public B2B webshop or in a protected order portal that is only accessible with a business account.

  • Filters and search options

    B2B online shopping is all about ease and simplicity. With convenient filters and search options, your customers will quickly find the right products, no matter how large your assortment is.

  • Price differentation

    OrderCentral allows you to differentiate your prices in the same way you would do offline. Effortlessly incorporate customer-specific price lists, graduated pricing or volume discounts into your B2B webshop.

  • Tailor-made assortment

    Present customers with only the products or parts relevant to them using an individual catalog. This is how you make B2B online shopping all the more personal.

  • Multiple storefronts

    Easily manage multiple webshops with their own domain name and appearance from a single central platform. This enables you to efficiently serve multiple B2B target groups in a tailored way.

  • Automated workflows

    Automatic order confirmations, smart return and complaint procedures; the automated workflows in OrderCentral will save you a lot of time and improve your efficiency in B2B online shopping.

  • Upselling and cross-selling

    Offer customers an optimally relevant purchasing experience, by providing them with targeted suggestions for repeat purchases or other relevant products. OrderCentral's sophisticated algorithms make sure you have nothing to worry about.

  • Online shopping support

    Follow up live with customers who have questions. Place products in the shopping cart for them or prepare complete orders for them. Personalized service in B2B online shopping.

  • Payment providing integration

    OrderCentral offers support for all known ordering methods and offers a wide range of national and international payment options. On account, via invoice or a country specific payment provider; it's all possible!

  • Personal online environment

    Expand your B2B webshop with an online customer portal. Through this portal you can, for example, share invoices, contracts, warranty documents and service agreements with customers online.

  • B2B Online shopping analytics

    OrderCentral gives you constant insight into your customers' online behavior and key KPIs such as sales, orders, returns and conversion rates. With the help of advanced analytics tools, you can continually refine your B2B online shopping strategy.

Getting started with online shopping in no time

Have your competitors already started offering online shopping? With OrderCentral, it won't take long before you're back on the market. Our B2B e-commerce platform contains a large number of templates for B2B webshops and B2B order portals. Simply add your logo, adjust the colors and fonts and you'll have a B2B webshop in your own corporate identity within no time. You save a lot of time and money by not having to custom design and program your webshop.

Customize your B2B webshop easily

New products, collections or product ranges? Simply add them with a push of the button. You can also easily modify the look and feel of your B2B webshop yourself, using the intuitive drag-and-drop editor. Experimenting with a different check-out procedure? Or an A/B test with a product page to optimize conversion? With OrderCentral, you're in complete control of your B2B customers' online shopping experience.

B2B online shopping from a single central platform

Using an omnichannel strategy, keeping an overview is crucial. OrderCentral helps you maintain an overview of all your business processes that have a link to B2B online shopping. This way, you can manage your marketing, sales and service from within the platform in which you manage your B2B webshop. Through the integration of customer relationship management and e-commerce, you will always have a 360-degree view of your customers, allowing you to respond more effectively to the needs of your business customers. What's more, your teams and/or branches can work together more efficiently, which means you save costs and book better results with B2B online shopping.  

Explore OrderCentral

Request a free trial

Discover firsthand and completely free how OrderCentral works during a free trial or online demo.