Wholesale e-commerce platform

Are you a manufacturer, wholesaler or B2B shop looking to sell your products online to dealers or resellers? OrderCentral provides you with a user-friendly and advanced wholesale e-commerce platform.

Wholesale e-commerce platform Expand your market with a wholesale e-commerce platform

Expand your market with a wholesale e-commerce platform

Have you scoured the internet and discovered various wholesale platforms, only to find them overly complicated and/or not suited for your needs? Well, you have found what you are looking for. OrderCentral provides a user-friendly and state-of-the-art wholesale e-commerce platform for manufacturers, distributors wholesalers or B2B shop owners looking to sell their products online to dealers or resellers. When it comes to functionality and ease of use, other wholesale e-commerce platforms simply cannot compare. With OrderCentral, setting up an online shop is easy, no matter if your company is operating on a small or large scale.


The convenience offered by our wholesale e-commerce platform

  • Private environment

    Present your wholesale assortment in a private online environment. This enables you to keep control over the selection of resellers. You can also work with gross pricing and minimum purchase volumes.

  • Filters and search options

    Do you have a portfolio of thousands of products? Advanced filters and search engines make it easy for your dealers and partners to find the right products.

  • Price differentiation

    Our wholesale e-commerce platform allows you to effortlessly process prices, discounts and graduated pricing. This enables you to differentiate your pricing policy at any desired level (individual, region, market segment).

  • Asset management

    Looking to offer some of your assortment exclusively? No problem. OrderCentral allows you to offer resellers an individual catalog.

  • Multiple storefronts

    Are you targeting multiple audiences or considering international wholesale ecommerce? OrderCentral provides you with a single platform that allows you to easily create multiple online wholesale environments, with, for example, customized language, currency, payment and tax settings.

  • Automated workflows

    Cut down on time and serve your customers faster with the automated workflows in our B2B wholesale platform. Everything from order confirmations to complaint and return procedures.

  • Upselling and cross-selling

    Use artificial intelligence to show resellers targeted opportunities for upselling or cross selling. For example, based on their target audience or order history.

  • Repeat orders

    Use artificial intelligence to show resellers targeted opportunities for upselling or cross-selling. For example, based on their target audience or order history.

  • Payment providing integration

    Have resellers pay for their orders in your B2B wholesale platform quickly and easily. On account, via invoice or with a direct payment via bank or credit card. OrderCentral supports all known national and international payment methods.

  • B2C customer portal

    Provide dealers and resellers not only with convenient ordering options, but also an online customer portal with all their invoices, contracts, warranty documents and service agreements.

  • Wholesale analytics

    Keep track of the orders of your dealers and partners. You have continuous insight into your turnover, orders, returns and the conversion percentage of your B2B wholesale platform. Easy-to-understand dashboards and advanced analysis options help you take your wholesale e-commerce to the next level.

  • Smart links

    Integrate your wholesale e-commerce platform with the systems you're already using, including Exact Online or SAP. With a lot of connections, OrderCentral will seamlessly integrate with your business operations.

B2B wholesale platform

Wholesale e-commerce is a model where products are discounted and sold in bulk to other businesses, instead of being offered individually to consumers. Wholesale e-commerce is a commonly used strategy by wholesalers and B2B webshops. By providing products via other webshops or dealer companies, you are able to reach new target groups more quickly and increase your turnover in an efficient manner. OrderCentral enables you to effortlessly reach retailers both nationally and internationally, all under one B2B wholesale platform.

It’s a brave new digital world

In this day and age, businesses are no longer bound by physical location, so a solid web presence is of the utmost importance. Customers from around the globe need to be reached from a plethora of various channels and devices. It's imperative that your marketing, sales, fulfillment and service are organized in a scalable manner. OrderCentral provides you with one central platform for cross border e-commerce and international customer relationship management (CRM), through virtually any channel. Easily manage and launch new country-specific webshops and online portals. By storing all your customer data in OrderCentral, you'll be able to quickly and personally respond to the needs of your customers, dealers and partners, wherever they may be located. You will be able to manage everything; from webshops and customer portals to your social media accounts and emails/chats. This is to ensure that you always have a 360-degree customer view!

Getting started with wholesale e-commerce right away

As the online competition keeps moving forward, OrderCentral has been set up in such a way that you can quickly start with B2B commerce built on Salesforce. With a wide range of templates and standard workflows, implementing your e-commerce environment will take relatively little time and effort. Furthermore, our implementation partners will be more than happy to assist you in the process. They will also gladly help you optimize your internal processes, or with linking OrderCentral to your existing systems. Together, we'll support you in serving B2B customers online in an efficient and user-friendly way.

Wholesale order platform

In a business-to-consumer relationship, the customer places an order, and the order is then processed and prepared for delivery. This is also relevant to B2B commerce, specifically when your client provides their customers with dropshipping. One of the biggest advantages of OrderCentral webshops versus conventional webshops, is the ease of organizing dropshipping. Whether your business clientele are ordering in bulk or single units in a B2B2C landscape, there is a larger amount of merchandise entering and leaving your warehouses. This requires an efficient means of monitoring your inventory. Software like Excel can help keep track of this data, but still require manual work, resulting in processes that are time consuming and prone to human error. One mistake in logging inventory data can cause a domino effect of losses. With OrderCentral, you will be able to automate order and inventory management to improve your workflow, allowing you to spend valuable time on running your business with peace of mind.

We make running a business easy

If time is of the essence, and you are looking to start implementing your wholesale e-commerce strategy as soon as possible, then you've found the right partner: OrderCentral. Our wholesale e-commerce software contains a large number of templates for B2B wholesale platforms. Pick a template, integrate your corporate identity and you're ready to start selling! Your wholesale e-commerce platform will be displayed perfectly on all devices. In addition, your online catalog will load quickly and your customers will be assured of a seamless checkout process and B2B or B2B2C experience. This way, with OrderCentral, you will be able to offer your wholesale suppliers the best wholesale order platform possible, that you can easily manage on the back end.

Wholesale e-commerce solution

In the wholesaler e-commerce world, your catalog is everything. A catalog is an important aspect of any B2B business’ marketing, and it allows you to present all the products you currently offer. With the cost of printing rising, and people opting for a digital lifestyle, physical catalogs are slowly becoming obsolete. Studies show that within the next five years, a whopping 69% of companies will retire from printing catalogs and adopt a fully online approach. However, this is to your advantage. Marketing and promoting a digital catalog is far easier to do online, as you are not limited by location. But that is not to say it doesn’t come with its own speed bumps.

With OrderCentral, there is always a solution

For instance, what if you are targeting multiple markets throughout the world, and you want to push certain products based on where the customer is? At the same time, you do not want the prices displayed to affect your relationship with your dealers or partners. OrderCentral provides wholesale e-commerce solutions for hick-ups like these, and more. With the OrderCentral platform, it is easy to expand with an online catalog without prices. This provides you with a wholesale e-commerce solution that allows you to reach end-users on your website, without becoming a competitor to your dealers or partners. Instead, you generate valuable, warm leads for them. Via your online catalog, you can easily link interested end users based on country or region to the right reseller.

A B2B wholesale platform that grows at the same rate as you do

Is your wholesale e-commerce strategy driving staggering growth rates? No problem at all. OrderCentral works in tandem with you, enabling you to manage your growing sales volumes from behind the scenes. You can easily expand OrderCentral with modules for customer relationship management, marketing, sales, fulfillment and service. By using one platform to manage all your wholesale processes, you'll save a lot of time and avoid failure costs, with a simple solution one drag-and-drop away.

Wholesale e-commerce software

What is the secret behind large and successful wholesale e-commerce companies? They support their dealers and resellers, enabling them to better meet their end customers' needs and sell more. And there is no better way to do that, than with OrderCentral’s wholesale e-commerce software, which offers you all the functionalities you need to strengthen your wholesale suppliers. For example, you can easily create an online dealer portal where your customers can access marketing materials, invoices, contracts, warranty documents and service agreements, in a secure and convenient environment.

A secure wholesale e-commerce environment at all times

Several factors prevent wholesalers from embracing e-commerce fully, including recent increases in cybercrime, which discourage many companies from posting sensitive information online, to rising customer expectations. Our software is designed with state-of-the-art technology and security that makes it impossible for cybercriminals to access the system. Your resellers are therefore assured of a safe online ordering and payment environment, that is modernized and can compete with the top players. The continuous development of OrderCentral guarantees this level of security for the future. What's more, we're constantly adding new functionalities to strengthen your wholesale e-commerce, with at least three major releases a year. As OrderCentral is a solution built on the proven cloud technology of Salesforce, security updates and new features are easily deployed without you having to worry about a thing, or your dealers and partners noticing.

A one stop shop for everything related to your business

You'll benefit from a lightweight, user-friendly B2B webshop with a fast go-live time and all the e-commerce features B2B companies need, in addition to wholesale distribution ERP software functionalities. ERP stands for enterprise resource planning. With OrderCentral’s software, you will be able to manage all aspects of your business under one roof. Everything from marketing and analytics to customer relationship management. Rather than using standalone applications for each of these important departments, OrderCentral has created a cohesive system for all your business processes.

Give your customers a custom experience, with products they want

Wholesalers who use e-commerce to sell to B2B customers can completely change their workflow by streamlining their financial operations, growing their online presence, and strengthening their position in the market. It is important to provide individualized experiences as more and more wholesale enterprises move their operations online. This can be easily done with OrderCentral. We enable businesses to manage their wholesale orders by automating customer groups, managing orders, and providing built-in price list functionality for ultimate client customization.

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